Overview
As we move towards a knowledge-based economy, email is becoming an unavoidable part of business life. But not only do some people have to deal with hundreds of emails a day, many of them unnecessary, the 'always on' culture of the Blackberry means they can never escape their inbox.

Reducing people's dependence on email is easier said than done, however. Arbitrary rules like 'No Email Days' or tight inbox limits just add to people's stress and don't reduce the amount of email people send. This is because the problem with email is psychological, not technical, so such solutions treat only the symptoms and not the cause.

Social media expert Suw Charman-Anderson will take a look what's at the root of the email problem, and how it can be solved using social tools. During the day you will hear an alternative view of email and will be able to discuss the issues you face in your own company. By the end of the seminar you will have a thorough understanding of the behavioural problems related to email and a clear set of next steps to take.

The setting
Fruitful Seminars take place in an intimate setting, with no more than nine people attending, so you to get the very most out of the day. The are held at the luxurious One Alfred Place, and include tea & coffee, and lunch from the restaurant.

Who should come?

• CXO executives
• IT executives
• Managers
• Team leaders
• Decision makers
• Social media practitioners
• Social media vendors

Or anyone in situations similar to these:

• You are responsible for managing email infrastructure and have problems such as over-full inboxes or unnecessary file duplication across accounts
• You have observed poor 'email health' amongst team members, perhaps including obsessive email checking coupled with delays in processing email.
• You are concerned about unhealthy patterns of email use across your business and related inefficient use of IT resources
• You are an executive or manager who just can't cope with all your email, much of which is a waste of your time, and you want a better way to work

Who is Suw Charman-Anderson?



One of the world's leading social media experts, Suw has been working as a consultant for the last four years, and has been blogging for seven. She has worked with a wide variety of companies in many sectors, including Dresdner Kleinwort, Pfizer, NESTA, Jackie Cooper PR, CHA and Holiday Extras; and she has presented to companies as diverse as Oracle, Google, BBC, MSN, and McKinsey. She has spoken at many conferences, including Future of Web Apps, Social Media for Business, Dave Gurteen's Social Tools, Enterprise 2.0, XTech, and The Guardian's Changing Media.

Wednesday, September 03, 2008 from 09:30 AM - 04:30 PM (GMT)

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One Alfred Place
1 Alfred Place
Tottenham Court Road, London WC1E 7EB
United Kingdom

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Fruitful Seminars

Lloyd Davis, Leisa Reichelt and Suw Charman-Anderson pool their expertise to bring you a series of intimate seminars about Web 2.0 and related subjects. To stay up to date with Fruitful Seminars, join our Google mailing list.

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